Peter Sather's profile

Indie Outfitters | Visual Identity Design

Peter Sather
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Three backcountry skiiers traverse a cold tundra above an overlaid wordmark logo "INDIE"
Intro description for Indie Outfitters project. Describes elite enthusiasts/hobbiests
Three images of outdoor enthusiasts skiing, fishing, and traveling



The three primary audience targets for Indie outfitters: enthusiasts, experts, and creators.
Indie Outfitters is a community for outdoor enthusiasts, experts, and creators to share stories.


Two twenty-somethings hang out in the snow before going snowboarding
Traits and persona breakdown for indie outfitters gear market place.
Outdoor branding visual identity Logo Design Logotype identity skiing hiking sports
Indie Outfitters primary logo and word mark lockups
Mountain view with sun rise with indie logo in corner of photo.
Tried and true mark graphic breakdown.



Indie Outfitters packaging, tape, and with additional tags.



Collage of indie outfitters logo over various outdoor photos.
Outdoor branding visual identity Logo Design Logotype identity skiing hiking sports
Indie Outfitters business card option layouts.
Indie Outfitters business card layout design mockups.



Layout of color palette for outdoor recreation brand indie outfitters



Outdoor brand light billboard at airport.
Layout of three social media partnership mockups for outdoor brand.
Outdoor branding visual identity Logo Design Logotype identity skiing hiking sports
Layout of 4 outdoor brand poster mockups.
Outdoor branding visual identity Logo Design Logotype identity skiing hiking sports



Layout of merch and retail goods from outdoor visual identity exploration, indie outfitters.



Outdoor branding visual identity Logo Design Logotype identity skiing hiking sports
Indie Outfitters | Visual Identity Design
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Peter Sather's profile

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Peter Sather's profile
Denver, CO, USA

Indie Outfitters | Visual Identity Design

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